Boycott NBC

NBC decides to end it's relationship with iTunes and is trying to get CBS to join it and Fox in an online venture called Hulu. That's not news, but what is news is that CBS (United State's number one network) decided to decline it's offer.
Shows on network TV are supported by ad dollars. Network TV is a product used to sell another; so a popular show is a cash cow for the network and the advertising agencies, even in reruns. Since NBC is dead last in the ratings that means they don't have big money coming in like years before. That means they have to find money from as many sources as possible. Online, syndication, etc.

NBC knew their shows are doing well on iTunes. So, why not try to make a deal where you could possibly make more money by charging a higher price for the same content. This year NBC Universal fired staff and restructured it's management. Yep, NBC is fighting for survival.

NBC, try this. Create some worthwhile programming that speaks to the diversity of the United States and see what happens...you'd be surprised. Where are the Asians, Latinos and other brown people on your network? There are lots in the United States and they want to watch TV that is smart, entertaining and non stereotypical.

I'm thinking of all my friends in LA who aren't being cast because of the lack roles specific for people of color. For black men it's worse when all the roles are all taken by Taye Diggs! How does this man continue to get work when all he touches flops? Goodness, obviously he has no pull. Give someone else a chance!

In my opinion, it's about product. CBS knows that their products will make them money iTunes, for them is a tool to promote their product even further. NBC is just desperate.